Our goal is to make the best devices in the world, not to be the biggest.
BEST, OUR GOAL IS TO MAKE THE BEST DEVICES IN THE WORLD
I want it said of me by those who knew me best, that I always plucked a thistle and planted a flower where I thought a flower would grow.
Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.